Glossary
Plain definitions of the bots, spam, and ad fraud terms behind fake leads, with how each one works and how to stop it.
Bot farm
A bot farm is a network of devices, scripts, or paid workers that fakes clicks, views, sign-ups, and form fills at scale. How they work and how to stop them.
Read definitionDisposable email address
A disposable email address is a temporary inbox that works for minutes or days and is then abandoned. How burner emails work, the risks, and how to block them.
Read definitionGCLID (Google Click Identifier)
GCLID means Google Click Identifier: the ID Google Ads adds to your landing page URL on every ad click. How it works, GCLID vs UTM, and how to capture it.
Read definitionHoneypot field
A honeypot field is a form input hidden from people that simple bots fill in, marking the submission as spam. How it works, example code, and its limits.
Read definitionSpambot
A spambot is a program that sends or posts spam automatically through email, forms, comments, and social media. How spambots work and how to block them.
Read definitionTraffic bot
A traffic bot is software that sends automated visits to a website or ad so they look like real people. How traffic bots work, the risks, and how to spot them.
Read definition