Only real leads count as conversions.
Smart bidding steers your budget toward whatever you report as a conversion. Every submission is labeled lead, review, spam, junk, or bot before anything is sent, and only accepted leads reach your ad platforms. Bots, fake sign-ups, and sales pitches never train your bids.
Conversions
Only accepted leads are sent
maria@northwind.io
Lead · Asked for a demo
j.smith@mailinator.com
Junk · Disposable email
Unknown sender
Bot · Filled in 1.2 seconds
dan@growth-seo.co
Spam · Pitching SEO services
Meta Conversions API
Accepted leads go to Meta as Lead events with hashed email and phone, counted once alongside your pixel.
TikTok Events API
Accepted leads go to TikTok with their click ID, so the right ad gets the credit.
Google Ads and the rest
A goodinbound_lead event in Google Tag Manager fires your Google Ads tag for real leads only.



